brand

Main grid

Reputation matters, and we can influence it

In 2018, Fingrid was named the world’s best transmission system operator in CHARGE, a brand competition for the energy sector. This year, Fingrid was invited to host a CHARGE webinar on the theme, “Should a monopoly be interested in its brand?”

Viewpoint

Energy industry getting closer to the customer

Can electrical energy be branded, or can energy-industry companies stand out with a product that is fundamentally the same for all of them? “Yes, they can. For example, we are focusing on strong customer orientation,” writes Tiina Miettinen, Fingrid’s Senior Vice President, HR and communications, in her blog posting. PUBLISHED 28.9.2016