The Guarantees of Origin service has received good feedback in the customer survey for several years in a row. Previously, only the main users of the Guarantees of Origin register were asked to provide feedback, but this year, the survey was sent to all other registered users. Despite the larger sample size, the general grade on a scale from 1 to 5 was an excellent 4.4 (4.6 in 2019). All of the other key themes also received ratings of over 4: communication 4.2, register functionality 4.3, and experience of collaboration 4.5.
The Net Promoter Score (NPS) among customers using Guarantees of Origin was also excellent at 51.1. The open-ended comments included praise for the expertise and availability of customer service, swift response times and the functionality of the register.
